1970s

The era of "less is more"

Simple, unadorned chain necklaces are popular. Same with gold hoop earrings.

Initial jewelry and personalized astrological jewelry become popular.

Egyptian style jewelry becomes popular when the King Tut exhibit tours the U.S.

In 1976, the bicentennial celebration prompts many red, white and blue jewelry designs.

Fewer and fewer companies produce jewelry with prong-set rhinestones. Textured metal becomes an alternative to glittery stones.

Rope rings, stickpins, body jewelry.

Bronze and turquoise.

A bit of an Art Nouveau revival in the middle of the 70s.

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